12 Best Shopify SEO Tools & Apps (2026)

Shopify powers over 4 million ecommerce stores worldwide, but most store owners don't realize that Shopify's default SEO setup leaves significant ranking potential on the table. The platform's URL structure limitations, theme-level code bloat, and lack of advanced schema support mean you need additional tools to compete seriously in organic search.

After testing and reviewing over 40 Shopify SEO apps, we've identified the 12 that deliver real results. Each app below has been evaluated based on its SEO impact, ease of use, Shopify App Store rating, and value for money.

1. SEO Optimization Apps

These core SEO apps handle the fundamentals: meta tags, alt text, redirects, broken link detection, and on-page optimization recommendations. Every Shopify store should have at least one installed.

Plug in SEO

Plug in SEO is one of the most established Shopify SEO apps, trusted by over 30,000 stores. It automatically scans your store for SEO issues and provides clear, actionable recommendations. Its strength lies in its comprehensive scanning engine that checks meta titles, descriptions, headings, image alt text, speed, and structured data in one pass.

Key Features

• Automated SEO Scanning: Continuously monitors your store for SEO issues across all product, collection, and blog pages.
• Bulk Meta Tag Editing: Update meta titles and descriptions for hundreds of products at once using templates and variables.
• Broken Link Detection: Automatically finds and alerts you to broken internal and external links.
• SEO Templates: Create dynamic meta tag templates for products and collections using variables like product name, price, and brand.

Pricing: Free plan available. Plus plan at $29.99/mo for unlimited pages and premium features.

Shopify App Store Rating: 4.7/5 (2,800+ reviews)

Best for: Shopify stores of all sizes that want a reliable, set-it-and-forget-it SEO monitoring solution.

Smart SEO

Smart SEO focuses on automating the most time-consuming SEO tasks for Shopify stores. Its standout feature is automatic JSON-LD structured data generation for products, collections, articles, and breadcrumbs without any coding or manual configuration.

Key Features

• Auto JSON-LD Generation: Automatically creates Product, Collection, Article, and Breadcrumb structured data for every page.
• Meta Tag Automation: Generate meta titles and descriptions automatically using customizable templates with smart variables.
• Alt Text Generation: Automatically create descriptive alt text for product images using product name, variant, and collection data.
• Sitemap Management: Fix Shopify's default sitemap limitations by controlling which pages are included or excluded.

Pricing: Free plan available. Pro plan at $9.99/mo for all features.

Shopify App Store Rating: 4.9/5 (1,200+ reviews)

Best for: Store owners who want maximum SEO automation at a budget-friendly price point.

SEO Manager

SEO Manager provides a comprehensive dashboard for managing every aspect of your Shopify store's SEO. It combines real-time SEO scanning, keyword suggestions, and advanced redirect management in a single interface that's accessible even for beginners.

Key Features

• SEO Scan Engine: Real-time analysis of every page with a detailed SEO score and improvement recommendations.
• Keyword Suggestions: Built-in keyword suggestion tool that helps identify relevant terms for product and collection pages.
• Advanced Redirects: Create 301, 302, and wildcard redirects with an easy-to-use interface. Essential for product URL changes and migrations.
• Google Search Console Integration: View Search Console data directly within the app for a unified SEO dashboard.
• Sitemap Submission: Automatically generate and submit your sitemap to Google for faster indexing.

Pricing: $20/mo with a 7-day free trial.

Shopify App Store Rating: 4.6/5 (1,800+ reviews)

Best for: Shopify store owners who want a single dashboard for all SEO management tasks.

2. Performance & Page Builder Apps

Page speed is a confirmed Google ranking factor, and it directly impacts conversion rates. These apps help you build fast, SEO-optimized pages and improve your Core Web Vitals scores.

PageFly

PageFly is the most popular Shopify page builder, and unlike many drag-and-drop builders, it generates clean, semantic HTML that search engines can easily crawl. This makes it ideal for creating optimized landing pages, collection pages, and custom product page layouts without sacrificing SEO performance.

Key Features

• SEO-Friendly Output: Generates clean HTML with proper heading hierarchy, semantic tags, and minimal JavaScript bloat.
• Custom Landing Pages: Build highly optimized landing pages for seasonal campaigns, product launches, and category pages.
• Lazy Loading: Built-in lazy loading for images and sections to improve page speed and Core Web Vitals.
• Mobile Optimization: Separate mobile editing mode ensures pages load fast and look great on all devices.
• Schema Support: Add custom structured data to any page element.

Pricing: Free plan (1 published page). Pay As You Go at $24/mo, Unlimited at $99/mo.

Shopify App Store Rating: 4.9/5 (12,000+ reviews)

Best for: Stores that need custom page layouts for landing pages and collection pages without compromising on SEO.

Booster: Page Speed Optimizer

Booster focuses specifically on improving your Shopify store's loading speed. It uses browser resource hints (preconnect, prefetch, preload) and script optimization to reduce page load times without requiring any code changes.

Key Features

• Instant Page Loading: Prefetches pages as users hover over links, making navigation feel instant.
• Script Optimization: Defers and delays non-critical JavaScript to improve First Contentful Paint and Largest Contentful Paint.
• Resource Hints: Automatically adds preconnect, prefetch, and preload hints for critical resources.
• Third-Party Script Management: Controls when and how third-party scripts (analytics, chat widgets, etc.) load to prevent render blocking.

Pricing: Free plan available. Pro at $39/mo for advanced optimizations.

Shopify App Store Rating: 4.7/5 (3,500+ reviews)

Best for: Any Shopify store struggling with page speed, especially those with many third-party apps installed.

3. Schema & Structured Data Apps

Product rich snippets (showing price, availability, and ratings in search results) can increase click-through rates by 20-30%. These apps ensure your store sends the right structured data signals to Google.

JSON-LD for SEO

JSON-LD for SEO is the gold standard for Shopify structured data. Created by a developer with deep SEO expertise, it generates comprehensive JSON-LD markup that goes far beyond what Shopify's default theme provides. It supports Product, BreadcrumbList, Organization, WebSite, Article, and many more schema types.

Key Features

• Comprehensive Product Schema: Generates rich Product markup including price, availability, SKU, brand, GTIN, condition, reviews, and aggregate ratings.
• Automatic Detection: Automatically identifies page types and applies the correct schema without any configuration.
• Multi-Variant Support: Properly handles Shopify product variants with individual schema for each variant's price and availability.
• Sitelinks Search Box: Adds WebSite schema with SearchAction to enable the Google Sitelinks Search Box.
• Collection Schema: Generates CollectionPage and ItemList schema for collection pages.

Pricing: $499 one-time purchase (lifetime license).

Shopify App Store Rating: 4.9/5 (700+ reviews)

Best for: Any Shopify store serious about rich snippets. The one-time pricing makes it the best long-term value for schema.

Schema Plus for SEO

Schema Plus is a more affordable alternative for Shopify structured data. It covers the most important schema types (Product, BreadcrumbList, Organization) and provides a visual interface for managing markup. While not as comprehensive as JSON-LD for SEO, it covers the essentials that drive rich snippet eligibility.

Key Features

• Product Rich Snippets: Generates Product schema with price, availability, ratings, and review data.
• Breadcrumb Markup: Automatically creates BreadcrumbList schema for improved navigation display in search results.
• Organization Schema: Adds Organization markup with logo, social profiles, and contact information.
• Real-Time Validation: Built-in testing tool validates your schema against Google's requirements.

Pricing: $14.99/mo with a 7-day free trial.

Shopify App Store Rating: 4.8/5 (400+ reviews)

Best for: Smaller Shopify stores that want essential structured data coverage at a lower monthly cost.

4. Image Optimization Apps

Product images are typically the heaviest assets on ecommerce pages. Optimizing images improves page speed (a ranking factor), Core Web Vitals (especially LCP), and can even drive traffic through Google Image search.

TinyIMG

TinyIMG is the most comprehensive image optimization app for Shopify. Beyond simple compression, it handles lazy loading, WebP conversion, alt text automation, and even broken link detection. It's an all-in-one solution for both image SEO and page speed optimization.

Key Features

• Automatic Image Compression: Compresses new images automatically as they're uploaded, with adjustable quality settings.
• WebP & AVIF Conversion: Automatically serves next-gen image formats to supported browsers for faster loading.
• Auto Alt Text: Generates descriptive alt text for product images using product name, variant, and collection data.
• Lazy Loading: Defers off-screen image loading to improve initial page speed.
• Speed Audit: Built-in page speed analysis with actionable recommendations.

Pricing: Free plan (50 images/mo). Pro at $9.99/mo (unlimited), Premium at $24.99/mo (priority optimization).

Shopify App Store Rating: 4.8/5 (3,200+ reviews)

Best for: Any Shopify store with a large product catalog that needs automated image optimization without manual effort.

Crush.pics

Crush.pics specializes in image compression with a focus on maintaining visual quality. Its proprietary compression algorithm achieves smaller file sizes than most competitors while preserving the sharp product image quality that ecommerce stores need for conversions.

Key Features

• Intelligent Compression: Three compression levels (lossless, balanced, custom) let you choose the right balance between quality and file size.
• Automatic Processing: New product images are compressed automatically as soon as they're uploaded to Shopify.
• Original Image Backup: Stores original images so you can restore them at any time if needed.
• File Rename: Automatically renames image files to SEO-friendly formats using product and variant data.
• Bulk Optimization: Compress your entire existing image library in one click with progress tracking.

Pricing: Free plan (25 MB/mo). Micro at $4.99/mo (500 images), Small at $9.99/mo (3,000 images), Medium at $19.99/mo (unlimited).

Shopify App Store Rating: 4.7/5 (1,500+ reviews)

Best for: Stores that prioritize image quality and want fine-grained control over compression settings.

5. Content & Blogging Apps

Shopify's native blog is basic. These apps enhance your content capabilities, which is essential because informational content (buying guides, comparison articles, how-to posts) drives organic traffic to support your commercial pages.

BlogHandy

BlogHandy replaces Shopify's limited native blog with a full-featured content management system. Its key advantage for SEO is the ability to embed in-article product widgets, create proper internal linking structures, and optimize posts with built-in SEO analysis—all things the native Shopify blog can't do well.

Key Features

• Rich Content Editor: Visual editor with support for tables, callouts, product embeds, and custom HTML—far beyond Shopify's basic blog editor.
• SEO Analysis: Built-in content analysis scores your posts for keyword usage, readability, heading structure, and meta tag optimization.
• Product Widget Embeds: Embed shoppable product cards directly within blog posts to drive conversion from informational content.
• Table of Contents: Auto-generate table of contents from headings, improving both UX and SEO for long-form content.
• Custom URLs: Full control over blog post URLs, unlike Shopify's restrictive /blogs/news/ URL structure.

Pricing: Free plan (3 posts). Business at $12.95/mo (unlimited posts), Premium at $29.95/mo (advanced analytics).

Shopify App Store Rating: 4.8/5 (500+ reviews)

Best for: Shopify stores investing in content marketing to drive organic traffic for informational and commercial keywords.

Yoast SEO for Shopify

The legendary WordPress SEO plugin is now available for Shopify. Yoast brings its well-known content analysis, readability scoring, and technical SEO optimization to the Shopify ecosystem. If you've used Yoast on WordPress, you'll find the same familiar traffic light system for evaluating page optimization.

Key Features

• Content Analysis: The famous Yoast traffic light system evaluates keyword usage, readability, and SEO completeness for every page.
• Schema Automation: Automatically generates Organization, Product, and WebPage schema without manual configuration.
• Breadcrumb Control: Override Shopify's default breadcrumbs with SEO-optimized breadcrumb navigation and markup.
• Meta Tag Optimization: Guided meta title and description editing with real-time SERP preview and character count.
• Social Preview: See how your pages will appear when shared on Facebook and Twitter.

Pricing: $29/mo.

Shopify App Store Rating: 4.5/5 (800+ reviews)

Best for: Store owners familiar with Yoast from WordPress who want the same structured approach to SEO on Shopify.

6. Analytics & Heatmap Tools

Understanding how visitors interact with your store helps you optimize for both search engines and conversions. These tools provide behavioral insights that complement your SEO data.

Lucky Orange

Lucky Orange provides session recordings, heatmaps, and real-time analytics for your Shopify store. For SEO, it's invaluable for understanding how organic visitors interact with your product and category pages—insights that help you optimize page layouts, content placement, and CTAs to improve engagement signals that indirectly impact rankings.

Key Features

• Session Recordings: Watch exactly how organic visitors navigate your store, including scrolling behavior, clicks, and form interactions.
• Dynamic Heatmaps: See where visitors click, scroll, and hover on your product pages, collection pages, and landing pages.
• Conversion Funnels: Track drop-off points from organic landing to purchase to identify and fix conversion bottlenecks.
• Form Analytics: Analyze checkout form abandonment to improve completion rates for organic traffic.
• Live View: Watch visitors interact with your store in real time.

Pricing: Free plan (100 sessions/mo). Build at $18/mo, Grow at $35/mo, Expand at $70/mo.

Shopify App Store Rating: 4.7/5 (1,400+ reviews)

Best for: Understanding organic visitor behavior to optimize page layouts and improve time-on-site engagement metrics.

Hotjar

Hotjar is the industry-leading behavioral analytics tool, now with a dedicated Shopify integration. It combines heatmaps, session recordings, and user feedback surveys to give you a complete picture of how visitors experience your store. For SEO, the data helps you improve dwell time, reduce bounce rates, and optimize the user experience signals that Google increasingly values.

Key Features

• Heatmaps: Click, scroll, and move heatmaps for any page. See exactly which product images, descriptions, and CTAs get attention.
• Session Recordings: Watch individual user sessions filtered by traffic source (organic), landing page, or user behavior.
• Feedback Widgets: Collect on-page feedback from visitors about their experience, helping identify content gaps and UX issues.
• Surveys: Create targeted surveys for organic visitors to understand search intent and whether your pages satisfy their needs.
• Funnels: Visualize the path from organic landing page to conversion to identify where users drop off.

Pricing: Free plan (35 daily sessions). Plus at $39/mo (100 daily sessions), Business at $99/mo (500 daily sessions), Scale at $213/mo (unlimited).

Shopify App Store Rating: 4.5/5 (200+ reviews, relatively new on Shopify App Store)

Best for: Established Shopify stores with significant organic traffic that want enterprise-grade behavioral analytics and user feedback.

7. How to Build Your Shopify SEO Stack

Installing all 12 apps would slow your store down and overlap in functionality. Here's how to build an effective Shopify SEO stack based on your store's stage and budget:

Starter Stack (Free – $30/mo)

For new Shopify stores or those just beginning to invest in SEO:

• Smart SEO (Free plan) — Automated meta tags, alt text, and basic JSON-LD schema.
• TinyIMG (Free plan) — Image compression and lazy loading for page speed.
• Booster (Free plan) — Script optimization and resource hints for faster loading.
• Google Search Console (Free) — Monitor your store's search performance and indexing status.

Total cost: $0/mo. This stack covers the essentials and is enough to see meaningful SEO improvements.

Growth Stack ($60-100/mo)

For growing stores ready to invest more seriously in organic search:

• Plug in SEO Plus ($29.99/mo) — Comprehensive SEO monitoring and bulk optimization.
• JSON-LD for SEO ($499 one-time) — Premium structured data for maximum rich snippet eligibility.
• TinyIMG Pro ($9.99/mo) — Unlimited image optimization with WebP conversion.
• BlogHandy Business ($12.95/mo) — Enhanced content marketing capabilities.
• Lucky Orange Build ($18/mo) — Behavioral analytics to optimize user experience.

Total cost: ~$71/mo + $499 one-time. This stack provides serious SEO firepower for stores targeting aggressive organic growth.

Enterprise Stack ($150+/mo)

For high-volume Shopify Plus stores with dedicated SEO teams:

• Yoast SEO ($29/mo) — Structured SEO workflow with content analysis.
• JSON-LD for SEO ($499 one-time) — Comprehensive structured data coverage.
• PageFly Unlimited ($99/mo) — Custom SEO-optimized landing pages and collection layouts.
• TinyIMG Premium ($24.99/mo) — Priority image optimization for large catalogs.
• Hotjar Business ($99/mo) — Enterprise behavioral analytics and user feedback.

Total cost: ~$252/mo + $499 one-time. This stack is for stores generating significant organic revenue that justify the investment.

Important Considerations

App Speed Impact

Every Shopify app you install adds JavaScript to your store, which can slow down page loading. Before installing any app, check its impact on your store's speed using Google PageSpeed Insights. Remove apps that add significant weight without proportional SEO value. As a rule of thumb, keep your total app count under 15 and regularly audit which apps are actually being used.

Avoid Feature Overlap

Many Shopify SEO apps overlap in functionality. Don't install two apps that both generate schema markup—this creates duplicate structured data that confuses Google. Choose one app per function: one for schema, one for image optimization, one for page speed, etc.

Apps Are Not Strategy

Tools and apps optimize the execution of your SEO strategy, but they don't replace the strategy itself. No app can determine your keyword targeting, plan your site architecture, create compelling product content, or build authoritative backlinks. If you're spending more on apps than on actual SEO strategy and implementation, your priorities are inverted.

Conclusion

The right Shopify SEO app stack depends on your store's size, budget, and specific challenges. Start with the free essentials (Smart SEO + TinyIMG + Google Search Console), measure the impact, then invest in premium tools as your organic traffic and revenue grow.

Remember that apps are multipliers, not magic bullets. They work best when combined with a solid ecommerce SEO strategy that includes keyword research, content planning, technical optimization, and link building. If you need help building that strategy for your Shopify store, our team specializes in exactly that.